What is keyword research?

Keyword research is the process of finding the keywords that people are using on the internet.

What does this mean for you?

When it comes to optimization, this is the longest part. It can take a long time and lots of work to find the relevant kewyords to use for your site. You want to find targeted keywords or niche ones that will specifically bring out the points on your page. When running a marketing campaign like ppc you will need to build up a huge list of keywords that will bring in highly targeted traffic, this is traffic that you want to convert into sales.

Do you know what keywords your customers are using?

Many businesses dont know who what their customers are searching for on the internet. When optimizing their site they use keywords that they think their customer base would use but instead it is more kewyords that they use. These might be totally different and could be causing the site to receive less traffic then it really should. Have you talked to your customers on the phone or via email?

Find out what kewyords your customers use!

There are a few different ways in which you can find out what keywords your customers are using. One of the easiest ways is to ask them or talk to them. When you talk to them on the phone, how do they describe your items or services, what words do they use. Are these the same words you thought of? The best way to find out what keywords people us on the internet is to use a kewyord research tool like Keyword Discovery by Trellian.

Why this tool? It is very easy to use and understand, the pricing is such that a small one person business can use it to their advantage. It is a monthly subscription (or yearly) and can be used for 1 job or hundreds of jobs, there is no restrictions.

The main features of this tool are:
- multiple databases for complete keyword research
- 12 months seasonal trends for those with seasonal products or services
- Search engine market share to find out exactly which search engines people are searching in
- Easy to export results into different programs or use their projects feature
plus much more...

Trellian Keyword Discovery

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