Rise Above The Rut Race

Search Engine Marketing

There are some great tools around to help with optimization and marketing, some of these can be found on our tools page.

SEO (Search Engine Optimization) Optimisation is the most important part of having a website, without it your website will just be another one of many. Optimization will mean increased ranking in the search engines for the search terms that describe your site. Better ranking means more people to your site.
Please see our optimization page for more information.

PPC (Pay Per Click) Only invest in visitors that matter, receive highly targeted traffic. Bid on specific keywords which people are looking for. This will bring customers that will buy your products and use your services. The return will more then cover the investment. The higher the bid on a keyword the higher the ranking.
Pay per click details...

TF (Trusted Feed) Highly effective campaigns that will allow every page of a website to be submitted to the search engines. Specially optimized feeds are used to bring converting traffic. Works on a cpc (cost per click) basis. The results inthe search engine come up in the organic area instead of paid area.

PFI (Pay For Inclusion) Submit a URL to a search engine for a small investment. Be listed fast, be included for 12 months and receive frequent crawls to keep your listing up to date. Ranking will depend on the optimization of the submitted URL.
This service can be used through the submission platform.

FREE Standard submission to the search engines. Listing can take anywhere from 2 weeks 3 months, continuous submissions are required to keep listed. A re-submission is required when changes are made to the website. Ranking will depend on optimization of submitted URL.. There are a few different ways to do this, you can either go to the search engines manually and submit your site or you can use a submission program like SubmitWolf from Trellian. 

Email Marketing

E-Zine There are many online magazines which people are subscribed to, placing an ad or requesting special mailouts is a powerful way of receiving targeted customers.

Newsletter Emailing your database with a newsletter is a great way to advertise specials, discounts and information. Provide your customers with worthwhile newsletters and they will continue being loyal.

Tracking Metrics is an important part of mailouts, know who is reading them, know what they are reading and know how long they are reading it. From this information you can make specific emails and phone calls.

Emails Specific emails to specific people is a great personal touch that will bring about a good relationship and a lifetime customer.

Ad Marketing

Links A great marketing tool is a subtle link with a description about a product or service that is recommended by the site owner.

Banners There are many different sorts and many different sizes, sometimes they can work well and sometimes they do not, it all depends on the site.

Buttons Not as intrusive as banners and still able to bring good results when marketed correctly.

Pop-ups Can lose customers to a site but can also prove to be intriguing to others. Best to have them when a person is leaving a site. Same with pop-unders.

Other Marketing Methods

Linking Having a site link to your site is good, having a high quality and high ranking site link to your site is great. Link exchange is a good way to receive links.

Affiliates Having your own affiliate program is a great way to get sites to link to your own, however an incentive is needed. Be prepared for the huge increase in customers.

Viral Word of mouth is one of the most powerful forms of marketing. Email your product or service to your address book and and ask them to forward it onto theirs. It is amazing how fast your email gets aroud and who it will reach.

Metrics All of the marketing methods should be tracked, this will provide you with valuable information. Know which methods are working and which are not. Capatalise on the ones that do work for your business, this will make sure that your money is going in the right direction.

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